Startup & MVPBY RabIT software engineering · June 26, 2018

Product Hunt has developed an innovative platform that took the tech industry by storm back in 2013. By today, the website has more than 7 million monthly users according to SimilarWeb. If you want to find early adopters for your MVP, there is no platform better than Product Hunt.

Let’s say your startup has developed a cutting edge new mobile application, that offers tons of real benefits and value for your customers, and that is without competition. The glitch, nobody knows about it. It seems doomed to obscurity because the product manager has failed to find early adopters – the key to determining the success of a new minimum viable product.


Influential early adopters hang out on Product Hunt regularly, to discover and discuss new products. When you showcase your minimum viable product on the platform, you also get to engage with users actively. Once you win them over, they will help propel the product across the chasm.

On Product Hunt, early adopters also help shape your creation into a great product by providing constructive feedback. They list the pros and cons of your product, enabling you to improve existing features and add new ones. As a result, you enhance the product and offer consumers what they really want.

You can also find investors who are willing to back your product on Product Hunt. They are often part of the early adopter community and are always on the lookout for exciting new products. By leveraging the platform, you can convince them of your product’s profit potential and the demand for it in the market.

Moreover, the buzz generated by early adopters for your product draws the attention of the journalists. You get positive media coverage for your product without hiring a PR agency.


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How to post a new MVP on Product Hunt

  1. Create a personal account
  2. Login and click on the “+” icon in the upper-right hand corner
  3. Gain Access to Post: Complete the three-step contributor program to gain access to post
  4. Submit the product’s URL, name, and tagline

Each post should include:

  • Category – Pick an appropriate category: Tech, Games, or Books
  • Name –Product’s name
  • URL – Provide primary link: the product page link; followed by App store links
  • Tagline – Describe what your product does in less than 60 characters
  • Description – Describe the product, its features, and functionalities succinctly
  • Thumbnail –Upload an image to describe the product visually; use square dimensions
  • Gallery- Show off your product by uploading more than two images
  • Makers – Add everyone who has worked on the product by their Product Hunt usernames


Getting your minimum viable product in front of early users is essential to building a final product that your target market audience will adore. If you have any other questions about the software MVP development and launch process, feel free to ask them at , or sign up for a free consultation.

RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

MarketingBY Nathan Sebastian · June 11, 2018

RabIT Software Engineering, founded in 2014, is a Hungary-based software solutions company excelling in custom software development, web development, mobile development, outsourcing, information technology audit and consulting. They also have a sales office in Santa Monica, California.

Availability of some of the best developers has enabled RabIT to venture into various domains of the software development industry. Owing to the popularity of Java and its high demand, RabIT has been working in this domain for a significant time now and continues to deliver high performance solutions, thus leading to its potential inclusion among the top Java developers on GoodFirms.


GoodFirms’ Research On RabIT Software Engineering

As per GoodFirms’ research, RabIT has built its reputation in the domain of web development by effectively catering to varied needs of different industries. Their success in full stack development and agile methodologies are added feathers to their cap. While there are many players in the field of web solutions development, RabIT Software Engineering has expertise in delivering its unique value added solutions which make lasting impressions on the clients. After looking into their achievements, they are expected to listed among the top web development companies on GoodFirms.

RabIT has a team of talented and motivated developers, quality assurance experts and designers who work hard to create innovative solutions for meeting specific client needs. If the client requires so, they also provide developers on full or part-time basis. And, for bigger project requirements, RabIT also provides dedicated engineering teams. Everything is streamlined according to client needs, right from the number of developers working on the project, frequency of communication, live demos and product features.

Delivering custom solutions in its true sense, they regard each project as unique and offer results complying to minutest details pertaining to the client needs. Due to their focus on delivering products with high customer-centrism, RabIT is able to get and maintain a very good clientele. No wonder, the client list of RabIT Software Engineering includes up-and-coming names like Purefocus, SavePlex, DraftHedge, GetShop, Paamco, Ingatlan Ajanlatok and many more.

The team at RabIT pays equally strong attention to web design. They believe that slow and hard to navigate websites make bad impressions and so their designing is mainly about creating clean and responsive interfaces. With capabilities that they have acquired in UI/UX design, they are all set for a prospective listing among GoodFirms’ top web design companies.


About GoodFirms

GoodFirms is a research and review platform which aids the users in searching for and selecting some of the best IT solutions providers. In its research, GoodFirms evaluates each company based on parameters like reviews, portfolio, market penetration, experience, software development and design. Additional factors are also taken into consideration for some specific areas of development.

Nathan Sebastian

Nathan Sebastian

Nathan is a Content Writing Expert at, a dedicated research & review firm for software development companies, showcasing their genuine portfolio and clienteles to service seekers. Nathan has been in the content development of marketing & technical spheres for two years now. His focus stays occupied with SEO friendly content for the web to assist GoodFirms in making its IT research reach millions.

MarketingBY RabIT software engineering · May 30, 2018

No doubt, the past few years have been full of excitement and challenges for us. We don’t expect the next ones to be any different either.

We are excited by the opportunities to work with many great young (and not so young) companies from all over the world. It is also challenging to scale with the growing demand while preserving the same special level of dedication and team chemistry.

It is all the more rewarding when our efforts get recognized by our peers and other experts of the industry. Recognition like this is what motivates us to keep doing our best every day.

We appeared among the 10 fastest growing web development solutions providers to watch in 2018 in The Technology Headlines’ latest issue.

This is a great honor for our team and also a huge inspiration to keep doing our best in the future.

You can read the full article here: TTH Article – RabIT software engineering

About The Technology Headlines

The Technology Headlines is a knowledge platform for industry leaders and professionals to share their experiences, ideas and advice within the enterprise IT community. They launched their online and print magazine to help industry leaders share their vision and ideas and connect with both each other and executives around the world.


RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

Startup & MVPBY RabIT software engineering · May 24, 2018

If you haven’t been living under a rock with no WiFi for the past few years, you probably noticed that blockchain startups are all the rage nowadays.

By today, the term blockchain has become synonymous with cryptocurrencies, thanks to the media hype surrounding these topics. To be fair, virtual tokens like Bitcoin and Ethereum were really the driving forces that popularized blockchain technology.

However, it is important to understand that there is much more to blockchain than moving and keeping track of cryptocurrencies.

High security, decentralization, immutability, transparency and trust are only a few reasons why industries like finance & banking like blockchain technology.

However, the system also has some pretty significant disadvantages that people rarely talk about. Slow and expensive data encryption / decryption, high costs of maintaining a large computer network, opposing regulation all pose significant barriers to fully adopting blockchain technology.

Despite these obstacles, there already are a lot of blockchain startups out there that are trying to utilize these benefits in new and innovative ways.





OpenBazaar is a permissionless online marketplace. It utilizes Blockchain technology to create a decentralized network, that allows everyone to connect directly to other users and trade with them. Unlike other eCommerce sites such as eBay or Amazon, this network isn’t controlled by a company. This means that there are no mandatory fees to pay, and that trade is censorship-resistant.



FarmaTrust is a tracking system which was created to make sure that counterfeit drugs do not enter the global supply chain. This blockchain startup exists to provide security to pharmaceutical companies, governments, regulators and the public. Their system also utilizes Artificial Intelligence and advanced data analytics to help everyone in the pharmaceutical supply chain identify counterfeit drugs before they reach the market. is building an unprecedented food quality network that maps out the food journey to answer what’s in our food, where it comes from and what has happened to it. “Building the blockchain of food”, their main goal is to change and improve the food supply chain through blockchain and the Internet of Things.



CPROP is a blockchain real estate transaction management platform. It was created to solve the main problems and relieve the stress associated with buying and selling property. The platform uses blockchain technology to make the entire transaction process viewable for all permissioned parties to see, building much needed trust and transparency.




ShoCard is a mobile digital identity card that provides verification of your identity via the blockchain. Enterprise identity authentication, faster and always accurate customer authentication for banking and retail, passenger verifications for airlines, driver license always on your phone. These are only a handful of possibilities of ShoCard.


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Props created a decentralized ecosystem of video applications to solve what they call the biggest problem in “social”: a few platforms dominate and control the digital media distribution. Their strength depend on the millions that contribute, yet those only gain a fraction of the value they provide. Props helps users earn for their contributions to a network and have a stake in the community they are growing.



Voatz wants to make voting easier, tamper proof and verifiable. They want to make voting possible with the simple push of a button from home instead of going to a voting office. Voatz could eliminate all of the flaws in our current voting system, thanks to the implementation of blockchain technology.




Tealet is an online farmers market for tea. Independent tea growers are connected directly to their retail and wholesale buyers. Tealet serves as a transparent supply chain platform that provides optimized online marketing, international logistics, and low-cost payments via cryptocurrency. Furthermore they teach local farmers to produce their own quality tea instead of just producing in batches.



Dentacoin is the first blockchain concept designed for the Global Dental Industry. They created a platform with their own ERC20 token, configured to be used globally in an attempt to improve dental care worldwide, while making it more affordable thanks to the power of the crowd.



Arcade City

Arcade City created an application which aims to beat Uber at their own game by moving ride sharing and car hiring to the blockchain. Their platform combines the idea of sharing economy with collaboration to help top drivers earn more than ever before, fully secure.


Remember, the technology is still in baby shoes. These blockchain startups are among the early adapters. Nobody really knows how efficiently blockchain can be implemented in these industries on the long term.

Although there are already a lot of ideas for implementation, most of these would be possible to execute without blockchain as well. A lot of blockchain startups are simply using the insane media hype around the technology to raise capital faster.

While most of these ideas sound really attractive in theory, we would advise everyone to look at them with a healthy dose of scepticism for now.

The system still requires a lot of invested time and money, and more support from regulatory authorities. It is not just a disrupting technology, but a base for transformation with the potential to change the world.


The fact is that interest for Blockchain is still growing every day. Some statistics from a Deloitte survey:

  • Nearly 75 percent of executives see a business case for it
  • Only 22 percent surveyed don’t see a compelling application
  • 43 percent of the respondents said blockchain is one of their top-five strategic priorities.
  • 25 percent of respondents expect to invest more than $5 million in blockchain technology during the next calendar year.

SOURCE: Deloitte


In the near future, this new technology could help you offer your services from a completely new angle, potentially even transforming your entire value chain. On the other hand, investors could also end up losing interest in blockchain systems in a few years, causing it to fall out of favor.

Only time will tell.

RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

IT ProcessBY RabIT software engineering · May 16, 2018

Odds are, you have already worked with software developers at some point in your career. If not, it is very likely that you will, especially if you want to hop on the digital train yourself. Knowing how to avoid software development failure and manage developers is essential is you are planning to launch your own project.

We’ve already written about the main reasons why you should start business digitization right now in our last article.

In any case, it’s no secret that it can be pretty difficult to stay on the same page with the technologically gifted.

Over the years of working in the field, we have seen many cases where projects fell off track simply because clients and software developers failed to really understand each other.

This is why I’ve decided to use this article to address the misconceptions and simple misunderstandings that can easily lead to software development failure. I will also share some advice based on our own experiences of what worked well for us in the past.



I didn’t put this one first by accident. A software project stands no chance without open, frequent communication between all parties involved – especially if we are talking about an internationally distributed team.

In some ways, people who are designing the product and software developers who are building it often don’t speak the same language. This is not a language barrier in the traditional sense.

Clients usually don’t have technical expertise, and they lack the ability to really see things through from a development standpoint. They need help from the development team for this.

On the other side, software developers will never have the same level of experience and insight into the client’s specific industry. The client has to provide these insights for them.  

This is why bidirectional communication between them is so crucial.

We still frequently receive projects where development came to a halt simply because communication hadn’t been working between the client and the developers. In these cases, both sides failed to share relevant information with each other regarding changes in product features, or production difficulties.

Most of the time, the development team didn’t even understand what the client had in mind. This resulted in some pretty wild product releases, and sometimes, on the longer run,  software development failure too.

software development failure to specify features


Expecting results

This is becoming an increasingly common source of misunderstanding.

Because of the ever growing competition in the software development industry, more and more development firms and freelancers decide to give very unrealistic initial project estimations. They do this to stand out from the crowd. Clients can easily get deceived if they don’t ask for a second opinion, or educate themselves on the matter.

Most of these projects start to fall apart relatively early, and end up as another software development failure. On the long run though, these kinds of offers can also result in super unrealistic client expectations towards software developers.

From time to time, people show up with some truly amazing and logic-defying requests that make us question our own sanity as well.


Here are some of our all-time favorites:

“I want to develop a site like Facebook for $5,000.”

“I need a (1!) developer to make a clone of eBay. If they can do it, there is no reason why you can’t.”

“Why do you need three months to make a mobile app? [Name] from [OtherDevCompany] said they can do it in a week.”


If clients don’t put any thought and effort into developing the idea for their software projects, they can easily get separated from their money without getting anything of value in return.

Project scope, desired quality, technologies used and a bunch of other factors all determine how much time your software project will take. Developing great software takes time, and a lot of invested work.

Quick math: Facebook boasts to have more than a million users per engineer. They have somewhere close to 1500 engineers today. With an average developer salary of $5,000 in the US, we get $7,500,000 per month. Safe to say, this system would be pretty hard to replicate for a total budget of $5,000. Just a simplified version of Facebook would probably cost at least $500,000 (<– really optimistic estimation).


Odds are, your complex, high-quality software product won’t be ready in 2 weeks.

A proof of concept? Yes.

A minimum viable product? Maybe.

A polished, profitable software product? No.


The time required highly depends on what your MVP scope is. For a small MVP, 1 or 2 months is more realistic. If you’re lucky, and you have a very small and clear MVP vision, maybe you can build it for $5,000 – $10,000. You probably won’t get a proper product under $50,000 – $100,000 though.

People also often confuse what really is minimal with what they personally feel is minimal for a product to work.

For example, if someone wants 5 payment methods in their MVP, as others are offering the same, it will obviously not be an MVP. The minimal part would be violated by adding the other 4. These are “extra features”, not minimally required for the system to work and for early users to get on board and start using it.

software developers


Project workflow

Once your project is off the ground, you get to see how little initial estimations really matter.

Seeing the planned features in action and getting first feedback from your client base can greatly change your final product vision.

These changes to core product functionality can turn the whole project on its head.

Maybe your customers found the most value in a side feature that you thought wasn’t important, and you have to rebuild the whole product around it. Maybe they didn’t find enough value in it, and you need to focus on adding something completely new.

This is the beauty of adaptive software development. You can make changes to the final product in time, based on early feedback from actual users.

While this is all fine and well (if not even obvious), you can’t expect software developers to make every required change overnight. What seems like a simple change to product interface to you may mean days of work for the development team.

While almost everything is possible in software engineering, current frameworks still have their limitations that also need to be taken into account.

When part of the software is updated, there’s a chance that the original architecture may no longer make sense for the new design. In these cases, the development team can either start over from scratch, or adjust the code to make the updates work with the old architecture, even if it may cause problems later on.

If you don’t want to end up with poorly written code, you need to give software developers time to implement every change properly.


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Developer experience

It is very hard to find good developers for any programming language.

A good developer can be as effective as 5-10 average developers. While hiring less experienced people at a lower price may seem tempting, it is much more beneficial to hire a single expert who really knows what he/she is doing.

If you need to hire someone later to do refactoring work on your poorly written source code, you will ultimately end up losing more time and money. This alone can easily lead to software development failure.

If it was possible to master software development in university, the world would be full of great experts. Unfortunately, this is not the case. You really need to dig deep to find great developers.


What really makes an expert developer?


Becoming a real expert in software development takes a lot of hard work, dedication and perseverance.

While anyone can learn the craft, not everyone has the affinity to truly master it. Many great developers switched over from professions not normally linked with software development, like marketing or journalism.

Instead of thinking about them as introverted scientists, you need to see developers more like you see writers or artists. Their work requires talent, a great amount of passion and creativity.

It is a mistake to look for experts solely based on years of experience. Diversity of experience is much more important. Someone who has a real understanding of many different technologies, and can quickly adapt to them can be much more valuable than someone who has tons of experience in a single language.

If you want good developers, you don’t have to look for people with a minimum of X years of experience in a certain language. It is better to hire experts that are willing to cross over to that language.



Knowing what to expect while working together with software developers can already greatly increase your project’s chance of success.

When choosing your development team, remember to take the time to do your research and always ask for a second or even third opinion about the offers you receive.

Throughout your time working together, think about your software team as more than just a service provider. You are partners who are working together to reach your long-term goals.

You both have to do your best to keep your channels of communication open and transparent at all times.

Thank you for devoting your time to reading this article. If you are concerned about your own project, feel free to reach out to us at, and we will do our best to get you back on track.

RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

SoftwareBY RabIT software engineering · March 20, 2018

Today, companies of all shapes and sizes are starting to use digital technology to bypass the limitations of the physical world. New advances in this field allow them to release their products to the market faster, to reach the right customers, while offering a near perfect user experience. Although the world started business digitization decades ago, we are still only taking baby steps compared to what can be accomplished in the future.

In this article we will help you ask the right questions to determine if you can use digital solutions yourself to help your company reach its full potential.

There are a lot of reasons to start digitizing your own company, and a blog post wouldn’t be enough to talk about everything here. For now, we collected 7 common reasons why you should consider introducing digital technologies to your own business processes.

At the end of each point, we will provide you with some questions that you can ask yourself. Our goal here is to find out if it is time for you to start thinking of business digitization as a real growth strategy.


So why is business digitization important for you?


1. Your industry is open for disruption

No matter which industry you are in, everyone is susceptible to disruption. Thanks to digital technologies, new or existing players can revolutionize the way people perceive a product or service, making what other companies offer in that industry obsolete. Do you want to be disrupted or become the disruptor? The choice is yours.

disrtuption in business digitization

Uber is probably the best and most used example for disruption. The company used business digitization perfectly to provide an unbeatable user experience. They simply offer a faster, cheaper, more comfortable solution compared to taxi services. Ever since they appeared on the market, cab companies have a reason to fear for their existence. Don’t think this can’t happen to you.



If someone finds a brand new (and better) way to solve your customers’ problems, you have to respond. One way to prevent your business from falling behind is to follow industry trends closely, subscribe to every channel that is gaining in popularity, keep track of what your customers, competitors and partners are talking about. These channels can become excellent sources of new ideas and ways to help your target market.

Another important thing to do is to take every competitor seriously. A lot of market leading companies just decide to laugh off newcomers rather than devote time and resources to really get to know their strategy. History tells us that a lot of them wake up one day to realize that they have already fallen behind. Just think of what people said about Twitter back in 2006, and where the service is now.


Some important questions to ask yourself:

  • Are you aware of competitors who are offering new ways to answer customer needs?
  • Are you up-to-date about the newest trends in your industry?
  • Do you have the opportunity to become a disruptor for your industry?


2. You need to improve everyday efficiency

No matter how efficient you think you have become by today, there is always room for improvement thanks to new technological solutions. Using outdated legacy systems, operating processes manually that could be automated, poor communication between workers and managers, etc. Symptoms like these suggest that you are dealing with real problems that can be solved using digital solutions.


A custom-built enterprise management system can provide solutions to many of these problems by itself. You will find that business digitization greatly increases speed and efficiency, especially if the system is built specifically around your business. Also, you can finally transition from the pen & paper format to the Cloud, which is beneficial for both your business and the environment.

The fact that you are already using some kind of software doesn’t guarantee maximum efficiency. Software constantly needs to evolve and adapt to new business conditions, and scale together with the company. If your current software is slow and unreliable with frequent crashes, or incompatible with your newer systems, you probably need to consider updates or replacement. Replacing your inefficient software usually saves you money on the long term, compared to the high costs of maintaining outdated systems.


Some important questions to ask yourself:

  • Do you have any manual work processes that could be automated?
  • Is your current software system causing frustrations among your employees?
  • Are your software maintenance costs outpacing the value it provides?


3. You are not offering the best user experience

Do you feel like you put a lot of effort in your business but don’t get the results you want, while the competition seems to have no problem at all? Maybe you are not offering the right customer experience to your target audience. A fast and smooth user experience is imperative to succeed on the market, as customers today are used to instant gratification.

Pizza Hut can be a good example for new and creative customer experience solutions. They know that their customers hate waiting for their food in restaurants. They found a way to fight boredom by making the entire ordering process interactive using touch screens. 

Guests can even play games together while they wait for their pizza. Here’s the video.


Suitcase is another company that used business digitization to find a creative solution to one of mankind’s oldest problems: “most men hate shopping”.

They gather data about your measurements and taste preferences on their website. Then their team puts together hand picked outfits to meet your preferences and finally sends them to your doorstep. In a few clicks men can get a suitcase personalized to their needs. Don’t like what you get, send it back entirely or partially for free. This way men can always look their best without ever having to go shopping themselves.

Now think about your own business. Think about your customers’ needs and everyday problems, and try to find new creative solutions for them. You don’t have to be a multinational giant to offer the best experience, you just have to think outside the box.


Some important questions to ask yourself:

  • Do your customers face any difficulties while using your product / service?
  • Can you make your product / service easier to access for your customers?
  • Can you tap into new sources to gather feedback about your customers’ needs?


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4. You are not using the new channels to their full potential

Here we won’t talk about the uses of social media for example, because others have already got that covered. We want to emphasize the importance of data-based decision making when it comes to online channels instead. Correct use of data separates successful online campaigns from just throwing money out the window.

Data from your social media pages, website, webshop, blog and every other platform you are using should be collected, analyzed and taken into account while executing your online strategy. Tracking conversions, engagement, website traffic, lead generation and other important KPIs is essential to optimize your online efforts.

Most companies are not using big data to its full potential yet. It is difficult to integrate all the information from these separate sources, and see the full picture. For example, every social media platform has a different interface, which makes it difficult to compare the information from each site.

Social media API integration can provide a solution for this problem. You can create a software solution that gathers all the data from your social pages and integrates it in a single platform. Having everything in one place can help you gain a deeper insight into your customers’ behavior and save a lot of time as well. This is just one example of the endless ways business digitization can help you get more value out of your data.


Some important questions to ask yourself:

  • Do you know what channels are your target audiences using?
  • Do you have a clear goal and strategy to reach your audience?
  • Can you use data to help your business adapt to your customers’ needs and habits?


5. You are not thinking about mobile users

If you start business digitization without adapting to mobile users, you are definitely doing something wrong. People are shopping, browsing and socializing on their phones more than ever, and the numbers just keep growing. Our own AdWords data also shows that about 70% of website visitors found our website through their mobile phones.

family cell phone plans


Even if you don’t sell your services through mobile devices directly, you should still find a way to engage mobile users. Don’t hesitate to develop an app that complements your product. Look at what Nike has done. They just sell sport equipment, but still created an application that tracks your progress when you go out for a run.


In the healthcare industry doctors usually have their hands full with people asking for consultancy, so they needed electronic medical record (EMR) applications to become more time-efficient. Developers delivered, and these apps now make it possible for patients to track, monitor and save their own data and ask questions through the app, ultimately saving the doctors valuable time.

Hell, someone even created an app for farmers to track where their cattle are, check if their livestock is healthy or when the cows are due to be pregnant. The possibilities are limitless. Be creative, find solutions, develop your idea and gain profit.

If you do decide to optimize your website for mobile users or create your own mobile app, make sure that the final product is highly responsive, clean and easy to navigate on every device.


Some important questions to ask yourself:

  • Is my website adapted & responsive to mobile users?
  • Can you compliment your traditional product / service with a mobile app?
  • Can you use Appification and Gamification to your advantage?


6. Your supply chain has too many players

Digitization and new technologies allow your business to make the value chain shorter and offer more value to your customers. Today, companies can take everything into their own hands including distribution, promotion and building brand awareness.

You can buy shoes directly from Nike, tools from Black & Decker, cars from Tesla, laptops from Apple and so on… 

Today, everyone can set up their own online retail channel with relative ease. New players often start selling their products in their online stores first, and only open physical stores later when their brand has already gained recognition.

You don’t have to be a globally recognized brand to create a successful sales channel for your products. Ecommerce web builder platforms like Shopify or Magento can help you get started even if you don’t have any web development or design skills. Once your webshop is ready, you can get traffic by running an online ad campaign with AdWords, Facebook and Twitter Ads, etc. You have every tool you need to get started today at your fingertips.

You can also take branding and promotion into your own hands through content marketing. Find the key interests and pain points of your target audience, create content that is helpful, informative or simply fun for them and share it through channels like a blog, social media or websites like Medium.


Some important questions to ask yourself:

  • Can you create more value by bypassing the middleman?
  • Can you use any online tools to build your own sales & media channels?
  • If you are the middleman, can you become a media brand yourself?


7. You are not utilizing new technologies yet

Ignoring new technologies and solutions will cause you to fall behind to more innovative companies. Artificial Intelligence (AI), Internet of Things (IoT) and big data are just a few examples for technologies that can offer you brand new opportunities.

Amazon is the perfect example here. They have tons of information about their customers. They are now using AI to predict consumer purchase behavior to reduce shipping time as much as possible. Their ultimate goal is to achieve a one-hour delivery time for any order. 

It goes without saying that they also need to incorporate big data technology into their processes in order to achieve this. Amazon already has a famous IoT product as well, called Alexa. It acts as your personal digital assistant that allows you to use voice commands to shop online, turn on other devices around the house, and much more.

You don’t have to be a huge company like Amazon to use these new technologies. You can experiment with sales & marketing automation yourself with the help of AI and big data. For example, machine learning can help you make effective use of all your collected data about your customers.

For IoT, think about new solutions to add digital technology to your existing product in a way that creates additional value for your customers. Smart fridges that help you order groceries, smart shirts that can track your heart rate, smart cups that show drink temperature, etc. The possibilities are endless when it comes to IoT.


If you sell a product, make sure it is compatible with the future. Use data to your advantage, make smart use of digitization and AI to analyze everything that you can. Keep following trends and developments, and more importantly, act now! Anyone can become the next big thing, so why hesitate?


Some important questions to ask yourself:

  • Are you actively following the newest developments in your industry?
  • Can you add a digital element to your traditional product to add more value to it?
  • Can you find new sources of customer data, and a way to analyze it?



In this article we tried to address some important new changes and opportunities that digitization can offer for modern businesses, big and small alike. Our goal here is to encourage you to question your traditional way of doing business, and help you rethink your entire company in order to succeed in this rapidly changing environment.

Other than opportunities, the digital revolution will definitely bring many new challenges as well. This is why it is more important than ever for you to follow latest trends and developments not only for your company, but for your entire value chain.

We wanted to state that it is no longer an option to ignore business digitization. Today’s businesses must become agile, and be quick to adapt to unexpected changes in their environment. We hope that you can get some new and creative ideas from these examples, that will help you reach success in the new digital era.


Thank you for dedicating your time to read this article! We want to help companies and entrepreneurs succeed during the 4th industrial revolution. If you’d like to talk about implementing digital solutions for your business, feel free to schedule a free consultation.

RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

IT ProcessBY RabIT software engineering · February 26, 2018

If you have already read some articles on the subject, you have probably come across the line by now, which says that about 1 out of 3 offshore software product development projects fail.

We have already gone through some of the more common reasons why most offshore software projects never see the light of day in one of our earlier articles.

In this article we will tell the story of how we helped revive some of these projects through our work at RabIT software engineering.

Here are some real life examples of an offshore software development project turning south. Of course, we won’t be mentioning any names here, as the only purpose of this section is to point out that most failing software projects can be salvaged, even if things are looking very very ugly.

Case 1 – The spaghetti code that made no sense

offshore software


About two years ago, a client approached us looking for an experienced software developer to join their existing offshore software development team. They were building a new online marketing tool that will make the client’s everyday work much easier. He is also planning to release it as a globally available SaaS solution later this year.

Our new client knew that something was very, very off about the code written so far, but he couldn’t quite put his finger on it, having no background in software engineering himself. So he basically hired us to have a look at the project and try to get it back on track if possible.

Our own CEO joined the client’s team of three other developers from the Philippines. We started by looking at the source code and running some good old tests on it. To put it lightly, it was a complete mess. Imagine a special kind of spaghetti code that was full of anti patterns, inefficient and illogical solutions, and was generally in very bad shape.

So we had our work cut out for us. The initial goal was just to clean up the previously written code, which was no easy feat itself. To test the current state of the source code we used code analysis tools like Checkstyle, CPD, PMD and JSHint. Checkstyle identified about 60.000 errors during our initial testing phase. We collected the necessary metrics, then got to work right away. It was essential to start with code refactoring, because at this stage the code was so unreliable, that it was impossible to continue development work efficiently.

Several weeks and a lot of code cleanup later, 60.000 Checkstyle warnings turned into 1.500, which was low enough to allow for more efficient software development work. We also managed to solve some functionality issues that the previous team claimed to be unsolvable. As things started to fall into place, we could gradually focus more on developing new features, instead of code refactoring.

In the meantime, the initial development team was let go, and we took over the project entirely. This was never our intent, we work together with other outsourcing teams on a regular basis. The client made this decision after the other team continuously failed to meet our software development quality standards.

We are currently focusing on eliminating the remaining coding errors, while constantly implementing new features and design elements to the application. Despite the early setback, our client still expects us to deliver a top-quality finished product that is highly competitive on today’s market, and that is exactly what we aim to do.

Case 2 – When things go from bad to worse

offshore software


A couple of months ago we were approached by two sport-loving entrepreneurs. They had a unique idea for a mobile application which is completely new to the market and does not have any competition as of yet. A small offshore software product development team from Russia had already started development by the time we joined the project.

The clients started looking for a senior software engineer because they were not satisfied with the work of the current developers. The Russian team claimed that some of the requested functions were impossible to develop, progress was made very slowly and the resulting code was unstable and unreliable. They needed someone who could see through the development process and had experience in leading a team of developers.

We started by running the usual tests on the source code, and the metrics were terrible. It was difficult even to get the application to run at that point. Three of our developers ended up joining the other team, with the support of a quality assurance tester and a project coordinator. Not much later, four freelance developers from India also joined the team.


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Our resposibilities included project leadership, software architecture design, team coordination and software development. We were tasked with managing the work of the Indian team as well. Because we were ready to take over the entire development process, the services of the Russian team were no longer required.

During this period, we were still making a serious effort just to correct source code errors, but we finally started to make some progress. Problems soon started to resurface when the Indian team kept falling behind on their development tasks. They refused to follow the coding standards, and when we tried to enforce them, they were always one or two weeks late on delivery. Their code simply couldn’t pass code review, and this lead to serious delays in development.

Our expectations weren’t unrealistic. We followed Google coding standards (to which we also added a few rules that we found important), and all parties unanimously agreed on the coding guide during our initial meetings. However, several weeks later, the Indian team also resigned from the project. We became fully in charge of full stack mobile app and server-side development.

By today we have reduced static code errors from 30.000 to 800. Some serious deviations from coding standards and illogical solutions also ended up forming bottlenecks in the program, which we have since removed. We are currently aiming to focus more and more on developing new app features and less on code refactoring. If all goes according to plan, a live version will be ready to launch in September.

Case 3 – When code quality is not the problem
offshore software
Startup Stock Photos


Of course, code quality isn’t the sole reason why offshore software product development projects end up failing. We have just recently taken over one of our newer projects from another Hungarian development agency, simply because they were failing to meet their promised deadlines. This development team was almost one year late on delivery when the client finally decided to replace them with another agency.

The product is an E-commerce website with integrated stock management, invoicing and delivery management. The end result will be a highly customized software solution with multiple features that are completely new on the market. This time around the code was beautifully written, and the former lead developer was very helpful and cooperative. It turned out that they had some serious internal management issues that eventually also led to the agency going out of business.

After some minimal adjustments to the source code, we could immediately start focusing on function development here. We are currently testing the final product together with our client, and it is set to go live in the very near future.


We have encountered more than 20 cases like these since we started in 2011.

Developing a unique custom software solution can be a risky endeavor. After reading stories like these, it is easy to understand why many business owners decide to stay far away from offshore software product development. However, by taking the necessary precautions during the selection process, outsourcing can become a reliable source of growth for your business in a small amount of time.

Remember, cost-efficiency is only one of the many benefits of offshore software product development. Hiring a highly competent and self-sufficient development team lets you focus on other areas of your business, and save a lot of time on recruitment and training, which also leads to a shorter time-to-market for your product.

If, while reading this article, you realized that you are in the same shoes as one of our clients was, or if you are just searching for a reliable software development team, don’t hesitate to reach out to us and tell us about your project at right away.

RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.

IT ProcessBY RabIT software engineering · February 13, 2018

It’s not always easy to pinpoint the exact reasons why software projects fail. There are many factors involved in the outcome of each development project, so there is often no clear-cut answer. However, industry experience tells us that factors like low code quality, faulty communication practices and lack of project flexibility are often among the main culprits.

According to Codementor, on average, 1 out of every 3 software projects fail, and more than 80% of projects run over time or over budget.


Your odds become even worse if you don’t do the research before slecting a software development outsourcing provider. If you give your project to a development team that is unable or unwilling to understand your specific business requirements, the final product will most likely never reach the deployment stage.

In this article, we will discuss some of the most common reasons why outsourced software development projects end up failing, as well as share some advice on how to avoid wasting precious resources on a software project that is actually doomed from the start.


1. LOW CODE QUALITY – The lowest price doesn’t mean the price is right.

If a software company’s main selling point lies in its low hourly rates, you might want to turn the other way. Most businesses that decide to outsource their software development learn this the hard way.

It is understandable why many startups and entrepreneurs choose the lowest bidder in these situations. By nature, they are generally financially limited, especially in their early stages. However, this decision eventually leads to a more costly development process, due to the lack of quality.

A code-base built with poor-quality code leads to the final product being inoperative, forcing you to transfer your project from one development team to another. The delays in development will severely cut into your budget, and result in a much longer time-to-market as well.

software development projects


I know that an early-stage business wants to grab any opportunity to save money, but price should be one of the least important factors in choosing a software development agency. In stead, look for companies that:

  • work by following a well-defined methodology and strategy,
  • mostly receive positive client reviews,
  • divide the whole project into shorter work periods, also known as sprints,
  • work by hourly rates (avoid fixed bidders if possible),
  • provide frequent live product demonstrations,
  • communicate on a daily basis and
  • possess high-level English language skills.

Choosing these qualities over low prices should help to ensure higher product quality and avoid miscommunication during development.

If you find a software agency that received overwhelmingly positive reviews from their former clients, it is still crucial to look at the full scope of their work, because, for example, the fact that they are outstanding in installing WordPress sites doesn’t mean that they can handle custom-built Java application development as well. If they have already proven that they can successfully complete projects for different industries using a wide range of technologies, they can probably be trusted to handle most challenges related to custom software development.

I think that the concept of a fixed bid is flawed, because it is rarely possible to give an accurate cost estimate based on an initial list of requirements. For making an offer, you would require very detailed specifications for the project. What usually happens is that agencies try to make a very attractive fixed offer based on a superficial project description, which is very far from realistic. These types of offers are really based on the misunderstanding of product requirements, and companies only end up underestimating the actual costs of development.

When they finally run out of budget, the development team will either quit the project, or will be forced to continue “working” on it for free. This results in a low-quality and often rushed or unfinished final product, that has no chance of surviving on the market.

Another possible outcome is that the product owner simply shuts down development after he/she realizes that it is impossible to develop all of the required product functions at the initially estimated costs. The product either never gets finished, or another development team has to pick it up and put it back on track, which requires additional time and resources.

It is understandable why company decision makers would prefer to know the full costs of development beforehand, but for reasons listed above these types of projects rarely have a happy ending. Some development agencies have also been known to rush fixed bid projects in order to finish them ahead of schedule, and take the money without doing the actual work. This also results in very poor quality, and a rushed and often inoperative finished product.

Hourly rates, paired with shorter work periods let you have a more complete overview of the work that you are paying for. If the agency that you hired can’t live up to your requirements, you can take your project elsewhere with much less time and money lost.


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2. POOR COMMUNICATION – A breakdown in communication can kill a project by itself.

Next on our list of reasons why software projects fail is having poor communication practices.

The need for frequent communication and transparency in software development outsourcing cannot be emphasized enough. Developers must work closely together with their clients to ensure that their ideas and requirements are clearly passed onto the development team.

If the software company you are working with isn’t putting an effort into clarifying your requirements throughout the planning, development and deployment phases, you are going to have a problem.

software development projects call


Agile development is becoming an industry standard, because it provides increased transparency an continuous feedback. Software companies that follow Agile Scrum or Kanban methodologies offer more efficient and face-to-face communication to their clients. This is the main reason why we chose the Agile approach ourselves.

You can also take some precautions here by requesting quality indicator metrics frequently, both for quality assurance and code quality. These metrics can prove useful even if you are unable to make sense of them at the start of the development project. You can either learn how to interpret them later, or show them to an outside expert.


3. LACK OF FLEXIBILITY – A plan that can’t change with the environment quickly becomes irrelevant.

Developing the final product can easily take months or even years. Predictive development methods (such as the Waterfall method for example) lock down the requirements from the very beginning, making it difficult to change them later. While it is not always the case, these projects often result in a product that is very different from what the client and the market really requires.

software development projects budgeting


Flexibility (or lack there of) is also one of the main reasons why software projects fail. We find that the Agile project management model works wonders here as well. This development approach allows the software to evolve in response to changes in business environment and market requirements.

However, throwing in the word “Agile” doesn’t guarantee that the software developers actually know what they are doing. It is not the perfect methodology for every business, so make sure that the people at the development agency truly understand your specific requirements. The right team will know what is best for your project.



Through our everyday work with startups and entrepreneurs around the world that choose to outsource their software development, we encounter too many rushed and unfinished products that require weeks and weeks of refactoring work just to make it to the deployment phase.

When you choose your software development service provider, pay close attention to how they communicate with their potential and former clients, and what their clients have to say about them. Try to make sure that they are willing to go out of their way to understand and meet your specific business requirements. Always aim to find a highly methodical team that focuses on what works for you instead of only concentrating on what works for them.

We chose to speak about these particular reasons why software projects fail because these were the ones we’ve encountered the most during our work so far.

If you encounter similar problems with your software development processes, don’t hesitate to contact us at RabIT software engineering, and tell us about your project.


RabIT software engineering

RabIT is an innovative software engineering company from Hungary. Our goal is to help startups and enterprises drive growth through technology innovation and make a real impact in their industries.

Code quality and transparency are our main priorities throughout each project.